I had this one all to myself. I took their big pile of documentation and fly sheets outlining their new software package, PostStack (geoseismic research tool) and distilled it down into a catchy, attention getting mailer. The "torn" part (black space) was an existing die cut my chosen printer had available that I was able to utilize. The client gave no input beyond the stack of info, and made no changes other than text alignment before it went to press the next day.

This item was chosen from hundreds of entrants to be nominated for a Business Marketing Association (BMA) Lantern award. I received an honorable mention.